Lather in luxury every time you shower. Olay Cleansing and firming body wash, with its rich and creamy lather, infuses your skin with skin care ingredients, leaving skin feeling soft and silky to the touch.And it rinses off clean without leaving an oily, coated feel. Shower yourself in Olay 60 years of beauty science for hydrated, healthy-looking skin from head to toe. Collagen is known as a “power protein” made of specific amino acids. This collagen and Vitamin B3 infused formula improves elasticity for firmer, more youthful-looking skin with continued use.