Hooked: How To Build Habit-Forming Products

Title: Hooked: How to Build Habit-Forming Products
Author: Nir Eyal
Genre: Business, Technology, Psychology
Description:

"Hooked: How to Build Habit-Forming Products" by Nir Eyal provides invaluable insights into the psychology behind creating products that form lasting habits. Drawing from behavioral psychology, neuroscience, and his own experiences in the tech industry, Eyal unveils the four-step process known as the "Hook Model" for building products that engage users and keep them coming back for more.

Through real-world examples and case studies, Eyal explains how successful companies leverage triggers, actions, rewards, and investment to create addictive experiences that capture users' attention and drive sustained engagement. From social media platforms to mobile apps, Eyal offers practical advice on designing products that tap into users' psychological needs and motivations.

"Hooked" is essential reading for entrepreneurs, product managers, and anyone involved in the creation of digital products. It provides a roadmap for building habit-forming products that not only satisfy users' needs but also foster long-term loyalty and growth.