Essentials of Marketing for Public Relations and Advertising

The Book Essentials of Marketing for Public Relations and Advertising is a deliberate attempt by the authors to put together a simple, comprehensive and balanced resource material in the field of marketing based on their many years of teaching and research. It focuses on the rundamentals of marketing for public relations and advertising. The materials contained in the work have been logically and sequentially arranged to make for easy reading, understanding, comprehension and recall.
The book covers among other areas, the concept of marketing, marketing philosophies, the marketing environment, product planning and development, price decision, management of direct marketing, management of advertising and public relations. This bock will be very useful for mass communication and marketing students in polytechnics, universities, researchers, journalists, practitioners and the general public.
About the AUTHORS
SAMUEL OSILAMA EKENIMOH is currently the Managing Consultant, Osylasam Resources, Lagos; an as well as Executive Director with Eto Investment and Consulting Services, Ltd, Lagos.
He was a Lecturer with the Federal Polytechnic, Idah; Yaba College of Technology, Lagos; and Federal Polytechnic, Auchi. He was a Deputy Sales Manager, Texlon Nigeria Ltd, Lagos; Training Manager, True Tales Publications Lagos and General Manager, Dalehan Ltd, Lagos. He holds an HND, Marketing from Auchi Polytechnic, Auchi; Post Graduate Diploma in Marketing (PGDM) and Masters of Business Administration (MBA) from Enugu State University of Science and Technology, Enugu. He is an accredited Manpower Development Trainer of the Centre for Management Development (CMD). He has written three books on Marketing, these inciude:
Marketing of Hotel and Tourism Services; Essentials of Marketing research and Essentials of Insurance Marketing.
OGBITEN BRICKINS OGBEMI is currently a Principal Lecturer, Head of Department of Mass Communication, and the Acting Dean, School of Business Studies at the Delta State Polytechnic, Ogwashi-Uku, Delta State, Nigeria. He holds a Bachelor of Science degree (B.Sc Hons) in Mass Communication from the University of Lagos. He also has a Master of Public Administration (MPA) degree from the University of Benin and a Post Graduate Diploma in Marketing (PGDM) from the Nigerian Institute of Journalism (NIJ). In addition, he holds a Master of Science (M.Sc) degree in Public Relations from the University of Nigeria, Nsukka. He also has the Post Graduate Diploma in Education (PGDE) from the National Teachers' Institute, Kaduna. Mr. Ogbemi is currently a Ph.D candidate in Public Relations at the University of Nigeria, Nsukka (Enugu Campus). He is the author of Decoder: A Glossary of Mass Communication and Marketing Terms, a co-author of Introduction to Mass Communication: A Modern Approach and a co-author of Scanner: A Compendium of Business Concepts. Other books that he co-authored include: Politics in Nigeria:
Issues and Perspective, The Nigerian Press: A Historical Perspective and A Guide to Good Studentship. He is also the author of Public Relations: Principles, Practice and Management. In addition, Mr. Ogbemi has a lot of chapter contributions in reputable text books. He has also attended professional and academic conferences and has a lot of publications in reputable academic journals. He had a wide range of experience in journalism and public relations both in the public and private sectors before joining Delta State Polytechnic, Ogwashi-Uku. He is a member of the African Council for Communication Education (ACCE), Nigerian Union of Journalists (NUJ), the Nigerian Institute of Public Relations (NIPR) and the Association for the Promotion of Nigerian Languages (APNILAC).