I rank earbuds based on the items below, and in this order:

1. Size & Comfort. If they are too big, nothing else matters.

2. Battery life. If they won't last as long as I want them to in a single use, why would I bother?

3. ANC. I didn't used to care about ANC but its one of those things that once you experience it, you can't really go back. Especially if you often listen to your earbuds in a place like the gym, bus, subway, or even a crowded street or restaurant. ANC has become an essential part of the earbud experience.

4. Sound. I care about the entire sound range, but most importantly bass. I'm a basshead so if they don't have bass, and if they don't get loud, they go back to the store. I've never thought a neutral sound is what should be sought, and most do not listen in a neutral sound space. And most companies don't design for a neutral sound, some even put this into their name such as V-Moda, who's name is based upon a V equalizer curve, which is far from neutral.

5. Ingress Protection, aka dust and waterproofing. Can you go out in the rain in them? Will they be good for the gym?

6. Of note, price is not a consideration for me. Not because I can afford whatever, but more that I feel good is good and bad is bad, regardless of price. I don't care if they cost $50 or $500, I compare them as equals and if it's the right one for my criteria, it comes home with me.